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North East CDC

Heart Bakers @ North East

Heart Bakers @ North East empowers stay-at-home mothers from low-income families by equipping them with baking skills and helping them pursue their passion.

Last updated 15 April 2026

The Heart Bakers @ North East programme equips lower income stay-home mothers and aspiring home bakers with baking, business and marketing skills, to start their own home baking business.

When enrolled in Heart Bakers, participants attend a baking masterclass conducted by a professional chef, where they will learn how to bake cookies using a specially handcrafted recipe. They will also participate in a social media and e-marketing course that equips them with skills to start a home business.

Upon completing the training, participants will bake the cookies for sale. Proceeds from sales goes to the participants to supplement their household income and support them in starting their own business.

Several women wearing aprons and working at separate kitchen stations in a cooking class.

Heart Bakers Masterclasses

Three women gathered around a stand mixer, working together during a baking session.

Heart Bakers Season 20

This season, our Heart Bakers participated in a masterclass to bake McCormick Himalayan Salt cookies, honing their skills in a hands-on session.

A woman scooping portions of cookie dough onto a baking tray lined with parchment paper.

Heart Bakers Season 14

Chef Melvyn Lee guided our Heart Bakers in mastering rich and flavourful Chocolate Chip Cookies, equipping them with skills to support their home-based baking ventures.

A group of individuals gathered around a kitchen island, watching a baker demonstrate baking techniques.

Heart Bakers Season 13

In this season, our Heart Bakers learnt to craft mooncakes under the guidance of Master Dim Sum Chef Li Shi Qian, gaining new skills to support their home-based baking journeys.

A group of individuals gathered around a kitchen island, watching a baker demonstrate baking techniques.

Heart Bakers Season 12

Our Heart Bakers from Metta Welfare Association whipped up delicious Eggless Matcha Butter Cookies in a special session with MasterChef SG finalist Chef Shamsydar Ani.

Our Heart Bakers

Discover how our Heart Bakers turned their passion into a home baking journey through the North East Heart Bakers programme.

Lady wearing glasses and a white shirt waving with a smile.

From Passion to Bakery: Pearlyn’s Story

Turning her passion into a business, Pearlyn is now the proud owner of her own bakery, Pear & Fig.

Lady in orange shirt sits in the middle of the room next to a cabinet.

Chai Ting: Baking Her Way to a Home Business

Chai Ting, one of our Heart Bakers, is using the skills she gained from the programme to start her own home business.

Join Heart Bakers

Love baking? Grow your passion with us. Build your skills with guidance from professional chefs, learn practical marketing through our workshops, and turn your baking venture into new opportunities!

Heart Bakers Recruitment Is Now Open!

Heart bakers recruitment poster